“No Pepsi, No Detty December” - Industry Leaders Explain How the Brand Took Over December

“No Pepsi, No Detty December” - Industry Leaders Explain How the Brand Took Over December If Detty December has a backbone, many industry leaders believe it is Pepsi. As the new year sets in and normal life slowly resumes, industry voices are looking back with clarity. Across music, media, nightlife and live entertainment, one sentiment continues to surface. No brand has shaped Nigeria’s December culture with the depth and consistency of Pepsi. “Without Pepsi, we wouldn’t have Detty December in the manner that we know it now,” says music journ…