From Reporting to Results: Industry Leaders Set to Rethink Measurement in Communications

From Reporting to Results: Industry Leaders Set to Rethink Measurement in Communications

Lagos, Nigeria – June 2026 — In an era where communication teams face growing pressure to demonstrate business value, P+ Measurement Services will convene an international panel of communications, media intelligence, and measurement professionals for a timely conversation on the future of PR reporting.

Scheduled for Friday, June 26, 2026, the virtual session forms part of the latest edition of the agency's long-running knowledge-sharing series, bringing together practitioners from across global markets to explore a question confronting the communications industry: Why do so many PR reports fail to influence decision-making?

Under the theme, "Why Most PR Reports Fail: How Smarter Insights Can Change That," the discussion will examine how organizations can move beyond reporting outputs and activity metrics toward intelligence that supports business strategy, reputation management, and leadership decision-making.

The session will feature insights from Todd Murphy, Executive Director, Global Media Insights at Infoesearch and President of FIBEP; Paige Lingwood, Insights Consultant at CARMA; Tolulope Akin Aribisala, Managing Director of LSF PR; and Chidimma Ugbojiaku, Assistant Vice President, External and Government Relations, Brand and Corporate Communications.

Drawing from their experiences across communications, research, media intelligence, and stakeholder engagement, the speakers will share practical approaches to building reports that deliver relevance, context, and measurable value to organizations.

The event is open to communications professionals, public relations practitioners, corporate affairs leaders, media intelligence specialists, researchers, and executives seeking to strengthen the role of measurement in strategic decision-making.

Participation is free.

Register here: https://bit.ly/4uL8tZf

About P+ Measurement Services

P+ Measurement Services is Nigeria's leading independent media intelligence and PR measurement agency, helping organizations evaluate reputation, communication performance, and media impact through data-driven insights and globally recognized measurement standards.

For more information, visit www.pplusmeasurement.com.ng.