Why Your PR Report Must Include CEO Metrics — Or Risk Losing Their Interest Entirely
Why Your PR Report Must Include CEO Metrics — Or Risk Losing Their Interest Entirely Let us be honest — if I had a naira for every time a CEO said or thinks PR is a “cost center,” I would probably have built a second agency by now. And I get it — PR feels intangible to some folks in the C-suite. It is not always as direct as “We spent X and sold Y.” But here is the kicker: PR is the only business function working daily to maintain the public reputation of the brand that the CEO wakes up every day to lead. Without PR, a brand’s reputation could…
SquirrelPR Releases RANKED2025 Report, Revealing Over 4 Billion Visits Across Africa’s Digital News Platforms
SquirrelPR Releases RANKED2025 Report, Revealing Over 4 Billion Visits Across Africa’s Digital News Platforms Lagos.07.04.25: SquirrelPR, Africa’s leading PR management software has announced the release of RANKED2025, its highly anticipated annual report that analyses the performance and influence of digital news platforms across Africa. The latest edition sheds light on the evolving consumption patterns, platform influence, and emerging trends in five key African media markets: Nigeria, South Africa, Kenya, Egypt, and Ghana. The report revea…
Fidelity Bank Distributes Food Packs to FCT Communities
Fidelity Bank Distributes Food Packs to FCT Communities As part of its Corporate Social Responsibility (CSR) initiatives, leading financial institution, Fidelity Bank Plc, recently donated food packs to Federal Capital Territory (FCT) Abuja residents. Themed, the Fidelity Food Bank initiative, the outreach saw the bank’s officials distribute the food items to seven communities in the Mabushi district of the FCT. Speaking at the distribution event, the Executive Director, North, Fidelity Bank Plc, Mr. Sufiyanu Garba, emphasized the bank's c…
Rite Foods Chairman, Asiwaju Adegunwa Donates N2 billion Trauma Centre to OOUTH
Rite Foods Chairman, Asiwaju Adegunwa Donates N2 billion Trauma Centre to OOUTH The Chairman of Rite Foods Limited, manufacturers of Bigi, Fearless, and Sosa brands of non-alcoholic beverages, Asiwaju Sulaiman Adebola Adegunwa, OFR, has donated a fully equipped Trauma Centre to the Olabisi Onabanjo University Teaching Hospital (OOUTH), Sagamu. The ultra-modern Trauma facility worth over N2 billion was commissioned by the Vice President of Nigeria, Senator Kashim Shettima, GCON in Sagamu on April 5 as part of Asiwaju Adegunwa’s 80th birthday ce…
Dapo Abiodun Commends Rite Foods' Chairman, Asiwaju Sulaiman Adegunwa, for Donating Trauma Centre to OOUTH
Dapo Abiodun Commends Rite Foods' Chairman, Asiwaju Sulaiman Adegunwa, for Donating Trauma Centre to OOUTH Governor Dapo Abiodun has applauded the philanthropic initiative of the Chairman of Rite Foods Limited, Asiwaju Sulaiman Adebola Adegunwa, OFR, for donating an ultra-modern Trauma Centre to the Olabisi Onabanjo University Teaching Hospital (OOUTH) in Sagamu, Ogun State, for improved trauma healthcare services and in commemoration of his 80th birthday celebration. This was at the commissioning of the 50-bedded facility, named Sulaiman …
MultiChoice tariffs: View from Canada
MultiChoice tariffs: View from Canada BY SEUN BISUGA I moved to Canada three years ago and encountered many surprises. One of the biggest was the high cost of pay television services and their billing models. During my time as a journalist at TheNEWS Magazine, I consistently advocated for the implementation of a pay-per-view billing model. I frequently expressed my frustration with price increases by MultiChoice, the service to which I subscribe. I believed I had the right to watch only what I wanted, whenever I wanted. Choosing what to watch…
Oja Oge’ By Ecobank; All Set for Second Edition, over 100 Exhibitors Listed
‘Oja Oge’ By Ecobank; All Set for Second Edition, over 100 Exhibitors Listed Lagos, April 6, 2025 - Building on the immense success of its first edition, Ecobank Nigeria is set to host the second edition of its vibrant pop-up marketplace, "Oja Oge by Ecobank." This exciting 3-day fashion, beauty, wellness, and lifestyle exhibition will take place at the state-of-the-art Ecobank Pan African Centre (EPAC) on Victoria Island, Lagos, from April 18th to 20th, 2025, starting at 10:00 AM. Ecobank Nigeria has partnered with leading corporat…
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